影响异质性知识传播的因素分析基于制度逻辑的视角.docVIP

影响异质性知识传播的因素分析 于制度逻辑的视角 李常洪张宁周众 山西大学经济与管理学院山西传媒学院 文章从制度逻辑的视角出发界定丫异质性知识。系统的总结了制度逻辑研宂的相 关文献并得出其研宂方法和相关结论，结合异质性知识的特点，提出了制度逻 辑视角下影响异质性知识传播因素的研究框架，并构建演化博弈模型来研究其 演化轨迹。研究发现，制度逻辑视角下主体之间的四种关系（B卩:冲突、竞争、 合作和独立）都会对异质性知识传播产生不同的影响。冲突会导致知识冲突;竞 争会导致知识传播方规避传播知识;合作时，有在制度逻辑成本较低的情况下 博弈双方会趋向于传播知识和接受知识的演化稳定策略;而独立会造成知识闲 罝。同时也发现制度逻辑的特征也是影响异质性知识传播的重要因素。 关键词： 制度逻辑;异质性知识;演化博弈;演化稳定策略; 李常洪（1973-）,男，山西洪洞人，山西大学经济与管理学院教授， 博士生导师，主要从事组织生态管理、合作与竞争等研宄。 2017-01-20 基金：教育部人文社会科学基金项B （11YJC630090） An Analysis of Factors in Affecting the Transmission of Heterogeneous Knowledge:From the Perspective of Institutional Logics LI Chang-hong ZHANG Nine ZHOU Zhong School ofEconomicsand Managemen^Shanxi University; Communication University of Shanxi; Abstract： This paper defines the heterogeneous knowledge from the perspective of institutional logics. Besides, it systematically summarizes the relevant literatures of the institutional logics and finding its research methods and drawing the relevont conclusions. Tn addition, according to the characteristics of the heterogeneous knowledge, it proposes a framework of influencing the transmission of knowledge in the perspective of institutional logics, and constructs an evolutionary game model to study its evolution trail. This study finds that: there are four kinds of relationship among actors in the prerspective of the institutional logics, namely, conflict, competition, cooperation and independence, and all of them have effect on the transmission of heterogeneous knowledge. Conflict will lead to knowledge conflict; competition will lead to knowledge disseminator’s avoidance of knowledge dissemination; and cooperation, only in the case of lower institutional logic costs, will make garni ng parties choose the evolutionary stable strategy of spreading knowledge and accepting the knowledge; and independence will leave knowledge unused. At the same time, it has been found that the characteristics of institutional logics are also important factors affecting the dissemi