北京商业招牌字体形态与城市视觉形象的关系研究设计艺术学专业论文.docxVIP

THE THE RESEARCH OF RELATIONSHIP BETⅥ吧EN CO～们MERCIAL SIGNS TYPOGRAPHY ANA BEIJING CITYⅥSUAL IⅣ【AGE Abstract Wim the era of progress and social and economic development．the commercial signs typography is becoming an important part of the city landscape．However,commercial signs typography in the promotion of commercial prosperity and development，but also there are various problems to be solved，these problems not only cause visual pollution of living environment，but also affected the city’S visual image greatly． This paper fn-st introduces the origin and development process of commercial sign typography,summarizes the process of formation and development of typography,then study and elaborate the unique characteristics and law of visual communication of commercial sign typography in a more detailed way from its legibility,uniformity and simplicity,aesthetic Aspects and SO on． Then this paper focuses on the application status of the Beijing commercial signs typography combines with the questionnaires，field research and other means，systematically summarized and analyzed kinds of issues，such as the isolation technique of express，shapes tend to similar,stylized visual specification，color confusion．Based on this，this paper discusses the dialectical relationship between the commercial signs typography and the economic，historical， cultural，artistic，and social aspects of Beijing city image．Finally，the paper proposes ideas to resolve the problems of application of the commercial sign typography in Beijing，and carry on an in-depth discussion on the characteristics of the commercial sign typography application in the environment，and the consideration of the designers to the environment issues． Key words：commercial sign；typography；city；visual image II 北京服装学院硕士学位论文目录 北京服装学院硕士学位论文 目录 摘要 ．I Abstract．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．．1 I 目录 ．．1I l 第1章绪论 ．1 1．1研究背景 一1 1．2研究的目的和意义 。1 1．3研究内容与现状 2 1．4研究方法 3 1．5论文结构 3 第2