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Lecture 3 Related Theory of
Management Communication
Human Human
Classic
Relations Resources
Theory Theory Theory
Classic Approach
Historical and cultural background
Scientific management
Bureaucratic organization
Historical and Cultural
Background
Industrial Revolution beginning of modern
organization
Time:1870s
Place: Started in England, followed by a
rapid expansion of industrialism in Northern
Europe and North America
Result: factory system in place of labour
workshop, machinery in place of manual labour,
industrial society in place of agricultural
society
Impact on Organization and
Management Communication
Change in the relationship between people due
to change of social production and way of
allocation resulted from factory system
Change in way of managerial communication due
to labour division and hierarchy
Scientific Management
Pioneer:Frederic Taylor(1856-1915)
Book: Principles of scientific Management
Viewpoint: the best management is a true
science, resting upon clearly defined laws,
rules and principles
Human Relations Approach
The Hawthorne Studies and Mayo’s viewpoint
Barnard’s viewpoint
Ohio State University’s study of leader traits
Herzberg’s two-factor theory
Fiedler’s contingency theory
Simon’s decision-making model
The institutional school
Historical and Cultural Background
Time: 1929-1940
Event :
the Great Depression
World War II
a new way of understanding human behaviour
Elton Mayo believed that:
Society is comprised of groups, no
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