国际竞争背景下我国中药企业的发展对策研究.docxVIP

国际竞争背景下我国中药企业的发展对策研究 摘要：中药是我国的国粹，也是为数不多具有较强优势的传统产业之一。但近年 来“洋中药”的崛起对我国中药企业造成很大的冲击。本文从国际竞争环境的角 度分析了国际制药企业的发展趋势及我国屮药企业的优劣势，并提出几点营销建 议。 关键词：中药 中药企业 国际制药企业 发展趋势 The strategy for the traditional Chinese medicine of China in the international marketing Abstract: Traditional Chinese medicine is the quintessence of our country, and the industry of traditional Chinese medicine is one of the advantage traditional industries. But the traditional Chinese medicine made by the international medicine corporations covers more and more market of our country and its a shock for our traditional Chinese medicine industry. The paper analyses the trend of development of foreign medicine corporations and the predominance and inferior position of traditional Chinese medicine corporations from the perspective of the international competition, then gives several suggestions of marketing. Key words: traditional Chinese medicine corporations of traditional Chinese medicine international medicine corporation trend of development TOC \o 1-5 \h \z HYPERLINK \l bookmark6 \o Current Document 文献综述 3 HYPERLINK \l bookmark8 \o Current Document 中药市场的发展现状 4 HYPERLINK \l bookmark10 \o Current Document 1中药的特点及与西药的差别 4 HYPERLINK \l bookmark12 \o Current Document 3.2中药在国际市场上的发展情况 6 HYPERLINK \l bookmark14 \o Current Document 3.3我国中药市场发展态势 7 HYPERLINK \l bookmark16 \o Current Document 3.4影响中药销售的因素 8 HYPERLINK \l bookmark18 \o Current Document 国际制药企业发展中药的竞争战略 10 HYPERLINK \l bookmark20 \o Current Document 4.1国际制药企业的发展中药的战略背景 10 HYPERLINK \l bookmark22 \o Current Document 4.2国际制药企业的发展战略 10 HYPERLINK \l bookmark24 \o Current Document 中国中药企业如何应对跨国医药巨头企业的竞争 13 HYPERLINK \l bookmark26 \o Current Document 5.1我国中药企业的发展优势 13 HYPERLINK \l bookmark28 \o Current Document 5.2我国中药企业的发展劣势 14 HYPERLINK \l bookmark30 \o Current Document 5.3我国中药企业的应对策略 16 HYPERLINK \l bookmark32 \o Current Document 实际案例分析： 20 HYPERLINK \l bookmark36 \o Current Document 6. 1背景介绍 20 HYPERLINK \l bookmark38 \o Current Document