基于层次分析法的商业综合体营销绩效评价研究-工商管理专业论文.docxVIP

研究做好准备。 研究做好准备。 关键词：商业综合体，营销绩效评价，层次分析法，只租不售 万方数据 The The Performance Evaluation of Commercial Complex of Marketing Based on AHP ABSTRACT With the rapid development of our country’S economy，the commercial complex as the main form of commercial real estate．For a large number of places in the city．Go to the shopping square consumption gradually becoming a fashion pattems．In addition，the magnitude of the various commercial real estate enterprise to carry out marketing activities is growing．In face of the large inputs，the evaluation of commercial complex marketing become particularly important．And with the number of commercial real estate development．the operation mode of the commercial complex appeared“only rent unsold”．Rental and other forms，because the first way of commercial complex．Therefore this article selects¨only rented unsold”type of performance evaluation of commercial complex as marketing research object． Marketing by an appropriate evaluation model，comparing the target data in the index system，according to the evaluation criteria to achieve evaluation． Marketing Performance helps companies understand the pros and cons in the whole process of marketing．To find out the important parts in marketing activities．And this will provide guidance for the follow-up work．This have important meanings for the performance of corporate marketing activities， create cultivate brand loyalty businesses．Given the tough market conditions，as well as the important meanings of the commercial real estate business．the study of complex business marketing performance has practical significance． Firstly，we studied the developments of the foreign commercial complex and marketing at home．And we researched status of mathematical methods applied in performance evaluation，then done a literature review to prepare for the next commercial complex Marketing Performance Evaluation System establishment and mathematical analysis．Through analysis and comparison．I believe that method of脚can determ