乡镇形象市场营销宣传方式分析.docxVIP

乡镇形象市场营销宣传方式分析 ——以漳平市“国家级生态镇”为例 ［摘要］ 国家级牛态镇原名全国环境优美乡镇，其创建工作是建设国家牛态市的重要基础, 是推动农村环境保护工作的重要载体，因此全国各地都掀起了创建国家级生态镇的活动。漳 平市委市政府也高度重视，但前期推出了 5个乡镇中，仅有西园镇、芦芝乡申报成功。为了 提高中报成功率，就对前期5个乡镇的调查，发现成功率低的原因主要有乡镇形象推广的杂 糅性、乡镇形象推介形式单一化两个弊端，通过文献研究法和个案研究法得出，应该结合乡 镇特点，运用服务营销、形彖营销、绿色营销、整体营销、关系营销这五大营销模式，完成 乡镇形象的成功推广，从而推动整个城市的经济发展、人文提升、交通完善。 Analysis of the township market image of marketing method?? Taking the city of Zhangping Mnational ecological town** as an example [Abstract] National Ecological Town, formerly know n as the n ational environ mental beautiful towns, create work is an important foundation of the construction of national ecological city, is an important carrier of promoting rural environmental protection work, so that all parts of the country set off to create a national ecological town activities. Zhangping municipal Party committee City Hall also attaches great importance to, but the early launch of 5 villages and towns, Lu Zhi Xiang Xi Yuan Zhen, only to declare success? In order to improve the success rate of the declaration, the survey early 5 villages and towns, found out the causes of the low success rate of the main Township image promotion of hybridity, town ship image promotion for the simplificatio n of the two defects, through the literature research method and case study method that should be combined with the township characteristics, using the service marketi ng, image marketing, green marketing and the overall marketi ng, relati on ship marketing the five marketing mode, the successful completion of the township image promotion, so as to promote the citys economic development, promotion of humanism, perfect traffic? [keywords] Marketing Township image Zhangping City 一、引言 TOC \o 1-5 \h \z HYPERLINK \l bookmark0 \o Current Document 二、 漳平市乡镇特点 1 HYPERLINK \l bookmark2 \o Current Document 三、 漳平市国家级生态镇的发展现状与营销方式问题分析 2 乡镇形象推广的杂糅性 2 乡镇形象推介形式单一化 2 HYPERLINK \l bookmark4 \o Current Document 四、 解决漳平市国家级生态镇营销方式的对策分析与建议 3 （一）市场营销的方式 3 HYPERLINK \l bookmark8 \o Cur