广电集团的现代企业制度建设研究-传播学专业论文.docxVIP

重庆大学硕士学位论文中文摘要 重庆大学硕士学位论文 中文摘要 I I 摘 要 近年来，在国家的政策扶持和经济支持的双重作用下，传媒产业得到了不断地 发展和壮大。在中国加入 WTO 后，传媒产业不仅要面对国内日益激烈的市场竞争， 更是加入了全球化竞争的行列，面对来自国外大型传媒集团的竞争压力。作为中 国传媒产业主力的广电集团，经过几轮改革，虽然取得了一些可喜的成果，集团 的竞争实力有所提高，但与国外成功的传媒集团相比，在制度创新上仍然存在很 大的差距。我国广电集团的传统企业制度存在一系列的问题，严重阻碍了广电集 团的进一步发展壮大，因此，深化广电集团的企业改革，建立和完善现代企业制 度成为我国广电集团的必然选择。 本文首先介绍了现代企业制度的相关理论基础，分析了我国现代企业制度建设 的情况和广电集团面临的现实问题，认为现代企业制度建设的核心问题是产权制 度安排和公司治理结构，因此分析比较了国外国有企业制度改革中有关产权安排 和公司治理结构的成功经验，并以湖南广电集团为实例，指出了我国广电集团在 现代企业制度建设过程中存在的问题，在分析和总结的基础上提出了对我国广电 集团现代企业制度建设的对策建议。 关键词：广电集团，现代企业制度，产权制度，公司治理结构 重庆大学硕士学位论文英文摘要 重庆大学硕士学位论文 英文摘要 II II ABSTRACT In recent years, in the dual role of the national policy support and financial support, the media industry has been continuously developing and strengthening. After China join the WTO, the media industry not only has to face an increasingly fierce market competition of domestic, but also joined the ranks of global competition, and must face the pressure of the competition which from the large foreign media groups. After several rounds of reform, the Broadcasting TV Group, as the main force of Chinas media industry, has achieved some promising results, and the competitiveness of the Group has been increased. However, compared with foreign successful media group, Chinas Broadcasting TV Group still has a big gap in the innovation. There is a series of problems in the traditional enterprise system of Chinas Broadcasting TV Group, which is a serious impediment to the further development and expansion of the Broadcasting TV Group. Therefore, deepen the enterprise reform of the Broadcasting TV Group to establish and perfect the modern enterprise system has become an inevitable choice for Chinas Broadcasting TV Group. This paper introduces the theory of modern enterprise system; analyze the situation in the modern enterprise system and the problems of the Broadcasting TV Group. Believe that the core issues of the modern enterprise system are the arrangement of property system and the corporate governance