解构完美的B2B电子邮件_（英文版）.pdfVIP

報告吧 www.baogaoba.xyz 免費分享 Deconstructing the Perfect B2B Email AN EBOOK FROM SAGEFROG MARKETING GROUP 1 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 www.baogaoba.xyz 免費分享 THE ELEMENTS: AT A GLANCE THE LIST THE MESSAGE THE OFFER THE DESIGN THE STRATEGY 2 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 www.baogaoba.xyz 免費分享 THE LIST The first step to any successful B2B email marketing campaign is to cultivate a targeted list of contacts. While the sheer size of the list is significant, keeping track of each contact’s persona is even more crucial. Try compartmentalizing each contact into a specified silo such as decision-makers and managers. By segmenting your contact list, you can easily tweak your email subject lines and messages to appeal to the specific pain points and needs of each persona. 3 www.baogaoba.xyz 獨家收集 百萬報告 实时更新 日更千篇 報告吧 www.baogaoba.xyz 免費分享 THE MESSAGE The adage ‘content is king’ may have been popularized by SEO experts, but its impact far exceeds the world of organic search. Email marketers have found that the most effective way to maximize click-through and open-rates is to produce and promote interesting content that speaks to the specific needs of each persona in your contact list (hence the need to segment by persona). For example, your decision-makers will likely respond best to