商业模式研究英文文献.pdfVIP

Journal of World Business 41 (2006) 315–327 /bam/jwb E-commerce developments and strategies for value creation: The case of Russia Rachel R. Doern a,b,*, Carl F. Fey b,c,1 a University of St. Andrews, School of Management, North Haugh, St. Andrews, Fife KY16 9SS, United Kingdom b Stockholm School of Economics, Russia c Stockholm School of Economics, Institute of International Business, P.O. Box 6501, 11383 Stockholm, Sweden Abstract This inductive interview-based study aims to develop a model which describes the kinds of e-commerce business models that create value in Russia. We suggest that prior e-commerce research has not paid enough attention to the environment’s role in determining how value is created by different e-commerce business models and thus explore how key factors in the environment impact the development and effectiveness of e-commerce. The study also identifies eight key drivers of e-commerce value creation in Russia (accessibility, ease of search, ease of use, trust, complementarities, novelty, lock-in, and efficiency). The interaction between these value drivers and characteristics of the external environment affect how value is created by e-commerce business models in Russia. # 2006 Elsevier Inc. All rights reserved. 1. Introduction majority of the world’s e-commerce customers will reside outside of the US (Lynch Beck, 2001). Yet, The e-commerce revolution is transforming business little research has focused on how e-commerce