电子商务（英文精编版）.pptVIP

* * * * * * * * * * * * * * * * * * * * * * * * * * * * Electronic Commerce, Tenth Edition * * Summary Electronic commerce Application of new Internet and Web technologies Helps individuals, businesses, other organizations conduct effective business Adopted in waves of change First wave ended in 2000 Second wave focuses on improving specific business processes Third wave relies on availability of mobile devices with Internet connectivity Summary Technology improvements Create new products and services Improved promotion, marketing, delivery of existing offerings Improve purchasing and supply activities Identify new customers Operate finance, administration, human resource management activities more efficiently Reduce transaction costs Create network economic effects Leads to greater revenue opportunities Electronic Commerce, Tenth Edition * Electronic Commerce, Tenth Edition * * Summary (cont’d.) Electronic commerce Fits into markets, hierarchies, networks Value chains Occur at business unit, industry levels Value chains and SWOT analysis Tools to understand business processes Analyze suitability for electronic commerce implementation Electronic Commerce, Tenth Edition * * Summary (cont’d.) Key international commerce issues Trust Culture and language Government Infrastructure * * * * * * * Eg： A company that manufactures stereo speakers * * * * * * * * * * * * * * * * * * * * * * Electronic Commerce, Tenth Edition * ? Cengage Learning 2013 FIGURE 1-11 SWOT analysis questions Electronic Commerce, Tenth Edition * ? Cengage Learning 2013 FIGURE 1-12 Results of Dell’s SWOT analysis Electronic Commerce, Tenth Edition * Electronic Commerce, Tenth Edition * International Nature of Electronic Commerce Internet connects computers worldwide When companies use Web to improve business process: They automatically operate in global environment Electronic commerce is growing in and outside the US (Refer to Figure 1-13) Electronic Commerce, Tenth Edition * ? Cengage Learning