38840国际市场营销学，(第15版）凯特奥拉Intro.docVIP

Introduction PAGE I- PAGE i INTRODUCTION The fifteenth edition of International Marketing is designed to serve as the text for a first course in international marketing. The field of international business abounds with courses titled international business, international trade, export trade, global marketing, international marketing management, and international marketing all of which are courses for which the fourteenth edition of International Marketing is appropriate. Any international business or marketing course which emphasizes the cultural/environ-mental aspects of international trade