凡客诚品的市场营销策略分析本科毕业论文.docVIP

PAGE PAGE 2 本科毕业论文 （20 届） 凡客诚品的市场营销策略分析 所在学院 专业班级 市场营销 学生姓名 指导教师 完成日期  凡客诚品的市场营销策略分析 摘 要：成功的营销策略使企业在营销过程中更容易得到客户的认同,实现客户的忠诚购买，营造良好的口碑,使客户的期望得到最大程度的满足,实现企业利润和营销目标,使企业在竞争中得到发展。本文针对服装企业凡客诚品的网络营销策略进行分析和研究,希望从中得到适合国内企业的网络营销策略,使国内企业能更好的完善网络营销体系,形成具有中国特色的网络营销策略。 国际数据公司IDC的系统研究分析指出,电子商务应用中最核心的部分是面向市场的以市场上交易的活动为中心的活动,包括贸易实现的各种商务活动。网络营销是其中一个最重要的商务活动,成功的网络营销有利于企业更好的处理客户关系,还可以为企业带来销售发展和提高企业知名度,实现国际营销等。所以网络营销策略的研究对于我国企业的网络营销和电子商务具有积极的意义。 关键词：凡客诚品 网络营销策略 The Analysis Of Vancl Marketing Strategy Abstract：Successful marketing strategy make the enterprise in the marketing process more easily recognized by customers, to achieve customer loyalty to purchase, build a good reputation, so that customer expectations are met to the maximum, the enterprise profit and marketing objectives, make the enterprise to obtain the development in the competition. According to garment enterprises VANCL network marketing strategy analysis and research, hoping to get suitable for domestic enterprise network marketing strategy, so that domestic enterprises can better improve the network marketing system, formed with Chinese characteristics network marketing strategy. International data company IDC system according to the analysis, the electronic commerce application is the most central part of market oriented to market trading activity is the center of activities, including trade to achieve a variety of business activities.The network marketing is one of the most important business activities, the network marketing success is beneficial for enterprises to better deal with customer relations, also can bring for the enterprise sales development and improve business visibility, international marketing. So the network marketing strategy research for our country enterprise network marketing and e-commerce has positive significance. Key words：VANCL Network marketing strategy 目 录 TOC \o 1-2 \h \u 11684 一、引 言 1 3112 二、我国的网络营销现状 1 6159 （一）网络营销的特点 1 29998 （二）我国的网络营销现状 2 1376