商务英语语用学教程课件 Chapter 6 Adaptation theory(2).pptVIP

Adaptation Theory: application Procedures Revision Application I Application II Assignment Context: yet a new account physical world 物理世界，物理纬度: it has much to do with the time- and location- relating linguistic choices. social world 社交世界，社交纬度: it concerns all kinds of social factors that language use co-adapts with, such as social settings or institutions, social roles, social distance, and power relations, together with cultural factors. mental world 心理世界，心智纬度: it covers the speaker’s and the hearer’s psychological states, such as personality, emotions, beliefs, desires or wishes, motivations, intentions communicative intentions, etc. linguistic context 语言语境: it is somewhat related with the language factors, such as words, phrases, sentence structures, conjunctions etc. From the perspective of translator, the process of translation can be roughly divided into two: the comprehension process and the discourse-producing process. During the latter process, the translator makes linguistic choices to Authors informative and communicative intentions, and adaptation, in this sense, serves as a specific method in translation. Application I Business translation Examples 1. 大鹏 ，龙卡，Nippon Paint, poison perfume 2. Inflation was and still is the NO.1 problem for that country. 通货膨胀过去是，现在仍然是该国的首要问题。 3. 刘基故里风景旅游开发 Scenic and Tourist Development of Liuji’s Native Place, Wencheng county (Liuji, born in Wenzhou, was a famous politician, militarist and litterateur in the Ming Dynasty 1368―1644) Business translation Examples 4. The present should never be chained to customs which have lost their usefulness. 绝不可用那些已经无用的习俗来束缚现在的手脚。 5. We are prepared to allow you a 10% quantity discount if your order exceeds 200 cartons. 如果你方订单超过200箱，拟予以10%的数量折扣。 Business translation Further thinking The common translation strategies are: 省略法ellipsis、增词法 addition、转义法conversion、分译法division etc.  What is the relationship between the so many strategies and Adaptation Theory? Can