商务英语语用学教程课件 Chapter 1 Introduction.pptVIP

Welcome To: Business English Pragmatics Chapter 1 Introduction Contents A brief history of pragmatics 1 Definitions of pragmatics 2 Two basic notions in pragmatics 3 Business English in general 4 Assignment 5 Saussure John Austin past 30 J. R. Firth history Brief history of pragmatics Morris ... Mey... Davis... Yule... Grundy... Definitions of pragmatics Definition of pragmatics: a summary Pragmatics studies how the speaker produces and how the hearer understands what is said in a certain context of language use. speaker hearer communication context Component vs. perspective 分相论 vs. 综观论 Is pragmatics one branch of linguistics? Has pragmatics jumped out of the linguistic pie? Scope of pragmatics The Anglo-American tradition: deixis, speech acts, indirect language, structure of conversation, politeness, cross-cultural communication, and presupposition The European continental tradition: relevance theory and adaptation theory are of the most unique popularity. Leisure time While watching the video, please think about: How is the humor generated? What are the language strategies that we should remember? /v_19rro18ufw.html?vfm=m_144_bdal （央视2015年春晚小品《小棉袄》） Business English in general ESP vs. EGP What is business English? OR What does business English consist of? Characteristics of business English: Lexical features Syntactic features Textual features Lexical features 1. Simplified forms and abbreviations 2. Technical terms 3. Polysemy Syntactic features The distinct feature of sentences in business English is succinctness and clearness. For example in BE correspondence, writers often adopt various types of sentences to convey their connotative messages. Long and short sentences are both adopted. Textual features Widdowson (1990:49) defined discourse as “the use of sentences in combination”, while discourse analysis refers to the investigation into the way sentences are put into communicative use for so