半文沟通视角后员工管理问题研究应用报告.docVIP

基于沟通视角90后职员管理问题研究 ——以BS餐饮连锁企业为例 摘 要 伴随企业发展，目前企业竞争归根结底是人才竞争，企业越能留住关键人才，便越能节省人力成本，越能在猛烈市场竞争中占据有利优势，在以后发展中利于不败之地。伴随90年以后出生职员已逐步成为全社会就业大军主体，很多年轻上班族已经成为企业基层职员或经理层主力人群。这一群体特殊成长背景和受到较高教育等各方面原因影响，让这个群体给企业人力资源管理，尤其是在职员保留方面，带来了前所未有挑战。 本文则关键以餐饮连锁业巨头BS集团为研究对象，对企业内部职员保留、企业沟通、工作气氛、激励方法等方面开展研究，另外还特地针对其中青年职员90年以后出生）展现出独特征格特点加以分析，并提出假设，分析青年职员性格原因在企业管理中职员保留影响程度，并验证工作气氛对企业沟通正向作用、企业沟通对于青年职员归属感正向作用，激励方法对于青年职员归属感正向作用。依据上述研究结果，提出可实施性方案和方法，让BS集团得以采纳和实施，并正针对这些方法在企业沟通管理角度处理青年职员保留问题时提供具体提议，不仅含有较大理论意义，还为其它类似企业提供参考。 关键词：职员保留 企业沟通 职员归属感 工作气氛 激励方法 Abstract With the development of enterprises, currently the competition of enterprises is the competition of talents after all. The more key talents an enterprise can retain, the more labor costs it can save, and more competitive it can be in the fierce market competition in the future. The author mainly studied BS Group, which is the tycoon of the chain catering industry in this thesis, about the personnel retention, corporate culture, working atmosphere, incentive programs and other aspects by quantitative analysis of the questionnaire. Besides, the author specifically analyzed the unique characteristics of young employees and proposed a hypothesis. In particular, the author analyzed the impact of their personalities on personnel retention of business management, and verified the positive effects of working environment to the corporate culture, working environment to employees’ belongingness and incentive programs to employees. Based on the above findings, the author proposed practical plans and measures for BS Group, and provided specific suggestions to the issues of personnel retention. This thesis not only has great theoretical significance, but also provides a reference for other similar enterprises. Key Words: Personnel Retention。 Corporate Culture。 Working Atmosphere。 Incentive Programs 目 录 TOC \o 1-3 \h \u 一、 序言5 一） 研究背景及意义5 二） 文件综述7 三） 研究内容10 二、 职员保留及企业文化和沟通理论及相关概述10 一） 职员保留定义及理论10 1． 离职理论11 2． 激励理论11 3． 双原因理论11 4． 公平理论11 二） 企业文化和沟通定义及理论12