淘宝网店的客户策略.docVIP

淘宝网店的客户策略 目录 摘要 I ABSTRACT ABSTRACT TOC \o 1-5 \h \z \o Current Document \h (-)选题背景及现实意义 1 \o Current Document \h (―)国内外研究现状 1 \o Current Document \h (三)论文的主要内容及创新点 2 \o Current Document \h 二、 新开淘宝店铺的现状分析 2 \o Current Document \h (-)新开淘宝店铺的优势 2 \o Current Document \h 新开淘宝店铺的不足 3 \o Current Document \h 实证分析一以Show衣族精品女装店铺为调查对象 3 \o Current Document \h 三、 制约新开淘宝店铺客户数量的因素分析 5 \o Current Document \h (-)影响发展客户的外部竞争分析 6 \o Current Document \h (二)影响发展客户的内部因素分析 7 \o Current Document \h 四、 提升新开淘宝店铺客户数量的策略 9 \o Current Document \h (一)应对外部竞争的客户发展策略 9 (-)店铺内部完善策略 11 \o Current Document \h 五、 结束语 12 1313注释 参考文献 13 13 新开淘宝店铺的客户发展策略 摘要：随着屮国整体网络购物环境的改善，网络购物市场规模增长趋势明显。皋于这样高速发展的 网购市场，越来越多的人选择在淘宝开店，以创业解决就业。因此新开的淘宝店铺如何才能经营好 店铺获得更多客户成为当前研究的热点。在这种情况下研究新开淘宝店铺的客八策略和顾客忠诚度, 对新开淘宝店铺实现高速发展有着不同寻常的意义。 木文首先结合我国国情，对新开淘宝店铺进行?现状分析。其次借助战略分析工具全而分析了制 约新开淘宝丿占铺发展客户的因素，同时运用竞争力评估指标分析了影响新开淘宝店铺发展客户的内 部因索。最后重点对新开淘宝店铺的客八发展策略进行粗浅探讨，以期能对提升新开淘宝店铺的客 户数量和实现淘宝店铺的可持续发展提供理论依据和借鉴参考。 关键词：淘宝店铺；竞争分析；客户数量 Customer Development Strategy of The Newly opened Taobao Shop Abstract： With the environment of online shopping has been improving all the time, the growth of online shopping market is evident. Based on the rapid development of the online shopping market, more and more people choose to shop in Taobao to solve the employment business. So, the newly opened Taobao shop how to gain more customers has become a research focus. In this case, study the new shop opening Taobao strategies and customer loyalty, the new shop opening Taobao has a high-speed development of unusual significance ? First, this article unifies our country^ condition to carry on the present situation analysis of newly opcncd. Second, strategic analysis tools with a comprehensive analysis of the constraints the development of new customers to open stores Taobao factors, while the use of competitive analysis of the impact assessment indicators Taobao shop open development of new customers internal factors. Finally, focus on