从功能目的论的视野分析商品说明书的英文翻译.docVIP

PAGE PAGE 20 从功能目的论的视野分析商品说明书的英文翻译 摘要：在经济全球化的巨大浪潮下，形形色色的商品在不同国家之间的流通日益频繁。在整个商品的国际交换过程中，商品说明书自然而然成为了货物交流的纽带，这就要求产品说明书在不同语言之间进行有效转换，准确翻译。但是在当前国内出口企业商品说明书的翻译情况却不容乐观，在说明书的英文翻译中，比较常见的问题有：中式英语、语法错误、表达失当等等。通过本文研究，得出以下结论：商品说明书是一种兼容了信息性和操作性的特殊应用文本，具有提供信息和感化受众的目的，因此在翻译的过程中，要以其受众群体为核心，语言表达规范、准确、客观、有效，能明确传达商品信息；同时也要求其语言简练精美，以促成消费者的购买行为。 关键词：商品说明书；功能目的论；文本目标 An Analysis on the English Translation of Commodity Specification from the Perspective of the Skopos Theory Abstract: In the great wave of economic globalization, the circulation of commodities among different countries has become frequent. Especially in China, as the world factory Chinese market has been the source of most commodities that in circulation, and also the target market for a large number of businessmen. While, in the course of the international exchange, the commodity specification plays an indispensable role. Because it’s a key to connect buyer and seller come from different countries, and speak totally different language. However, the current situation of commodity Specification translation is less than satisfactory. In the English translation of the specification, there are some common problems: Chinglish, grammatical mistakes and inappropriate expression of jargon etc. In conclusion, as a service that manufacturer provides to consumer, commodity specification is a special text with the target of providing information and inducing purchase. So in order to achieve the goal the translation should include all the necessary and accurate information and concise enough to understand and accept by customers from various cultures. Key words: specifications; Skopos Theory; target 1、Introduction Commodity specification is the bridge connecting the manufacturer to the consumer．It’s a pragmatic text that carries the information and instruction of how to use the commodity. The function of commodity specification is to describe the components, features and usage of the product to consumer. Besides the introduction fun