中国旅游服务业国际竞争力研究.docVIP

PAGE PAGE 14 中国旅游服务业国际竞争力研究 摘要 旅游服务业作为第三产业的重要组成部分，集众多产业于一体，因其能给经济和社会带来巨大效益，俨然成为一国经济的一个重要部门之一，越来越被各国重视和发展。世界各国都在积极开发国内旅游资源，在努力开拓国内旅游市场的同时也在争夺国外旅游市场。改革开放以后，中国对外开放程度的加深和经济的腾飞为中国旅游服务业的发展创造了条件，使得旅游业发展迅速，成为服务业的龙头产业，旅游服务贸易为中国创汇收入做出了突出贡献。虽然我国的自然资源和旅游资源比起世界旅游强国来说十分丰富，但还是一个旅游大国而不是旅游强国，这个事实暴露了我国旅游服务业在发展过程中存在的问题。 本文从中国旅游服务业的发展现状提出其在发展过程中可能存在的问题，然后用部分经济分析工具分析问题，研究出由于这些问题拉低了中国旅游服务业在国际市场的竞争力排名，最后为增强我国旅游服务业在国际市场上的竞争优势，提高旅游产业的经济效益，实现旅游可持续发展提供科学有效的对策和建议。 关键词：中国；旅游服务贸易；国际竞争力 Abstract Tourism services as an important component of the tertiary industry, in one of many industries, because it can bring great benefits to the economic and social, has become an important sector of the economy of a country, one of the more and more national attention and development. Countries all over the world actively developing tourism resources in China, in an effort to open up the domestic tourism market and also are competing for the foreign tourist market. After the reform and opening of Chinas opening to the deepening and economic growth created the conditions for the development of Chinas travel service industry, tourism has developed rapidly, and become a leading industry service industry, tourism service trade has made outstanding contribution to Chinas foreign exchange income. Although Chinas natural resource and tourism resource than tourism country in the world is very rich, but it is a big country and not great, the fact that exposed the problems existing in the development of Chinas travel service industry. Paper from China tourism services of development status proposed its in development process in the may exists of problem, then with part economic analysis tool analysis problem, research out due to these problem pulled low has China tourism services in international market of competitiveness ranking, last for enhanced China tourism services in international market Shang of competition advantage, improve tourism industry of economic, achieved tourism sustainable development provides sci