凯度Kantar -WORLDPANEL部门：亚洲快速消费品市场概览.docxVIP

ASIA’S FMCG MARKET AT A GLANCE Issue 1 ? March 2022 Data period: Full year 2021 (MAT Q4 2021) WORLDPANEL DIVISION KEY HIGHLIGHTS ACROSS ASIA CHINESE MAINLAND Recovering Steadily in FMCG Market The overall FMCG market is gradually recovering from the impact of COVID-19. The FMCG value sales in urban China grew by 3.1% year on year in 2021. Return to Growth in Beverage Market In 2021, the food and beverage sector in China increased by 2.3%. The liquid milk and cheese growing well ahead of other categories. Ice cream and pet food continued their growth momentum, attracting more new consumers. Ecommerce: Fastest Growing yet Slowing Down The growth in e-commerce channels slowed down in 2021 due to the traffic peaking and diversion from the new digital formats, but still leads all the retail formats with a growth rate of 15.2%. TAIWAN Macro Economy With the second hit of COVID-19 in 2021, Taiwan’s economy grew with 6.5% and it is forecasted to grow 4.4% in the next year. In 2021 Q4, the growth of FMCG remained its strong growing momentum at 9.3%, which was mainly driven by Food sector. Chilled and Frozen Food remain strong In Food sector, the growing source came from the category of Chilled Frozen Food since buyers had enlarged their needs and increased their shopping volume. Chilled Frozen Food kept growing at double digit rates and it is expected to expand the growth in the following year. Ecommerce as the 3rd largest channel Ecommerce kept growing with double digits in these years and is now the 3rd largest channel in Taiwan FMCG market since shoppers are getting used to shop online. Within Ecommerce, Food and Personal Care were two drivers for the growth. SOUTH KOREA Adaptation of Living with Covid-19 Korea’s GDP grew by 4.1% in the fourth quarter, which was the highest growth rate in 11 years since 2010 (6.8%). Despite the spread of the covid-19 pandemic, due to the increase in consumption expenditure as well as government consumption and exports, Korea’s econ