《跨境电商B2B操作实务》学习指南.docVIP

　　　　　　　　　　　　　　　　　　　　　　　　 　　　　　　　　　　　　　　　　　　　　　　　　 《跨境电商B2B操作实务》B2B Operation Practice of Cross-border E-commerce PAGE 《跨境电商B2B操作实务》B2B Operation Practice of Cross-border E-commerce 学习指南Study Guide 《跨境电商B2B操作实务》学习指南Study Guide of B2B Operation Practice of Cross-border E-commerce 一．课程学习目标I. Learning objectives 　　　　本课程的学习目标是让学生掌握跨境电商B2B主流贸易平台的实务操作技能及实际有效的跨境电商网络运营方法和技巧。The learning goal of this course is to enable students to master the practical operation skills of cross-border e-commerce B2B mainstream trading platform and the practical and effective cross-border e-commerce network operation methods and skills. 本课程以阿里巴巴国际站为重点研究对象，通过平台操作与典型案例分析，加深学生对互联网时代下跨境电子商务B2B模式的认知，让学生能够熟练完成跨境电商B2B相关平台完成信息收集、发布、推广、商品销售、安全支付及客户管理等一系列工作，并从中掌握用于解决岗位工作中实际问题的方法和技巧，为提高其职业能力和拓展职业空间打下坚实基础。This course takes Alibaba International Station as the key research object. Through platform operation and typical case analysis, it can deepen students cognition of B2B mode in cross-border electronic commerce in the Internet era, so that students can skillfully complete a series of work such as information collection, publication, promotion, commodity sales, safe payment and customer management on B2B related platforms of cross-border e-commerce, and master the methods and skills used to solve practical problems in post work, thus laying a solid foundation for improving their professional ability and expanding their professional space. 二．课程适用的对象II. The object of the course. 1．在校学生1． school students 中高职电子商务、市场营销等相关专业学生。Students majoring in e-commerce, marketing and other related majors in secondary and higher vocational schools. 2．社会人士2． Social personage 本课程可作为跨境电子商务从业人员及对跨境电商感兴趣的社会人士的学习参考用书，也可以作为跨境电商B2B相关培训班的教学用书。This course can be used as a reference book for employees in cross-border electronic commerce and people interested in cross-border e-commerce, as well as a teaching book for B2B-related training courses of cross-border e-commerce. 三．课程内容介绍