酒店管理-论酒店餐饮的经营策略.docVIP

PAGE PAGE I 论酒店餐饮的经营策略 摘 要:目前，洲际酒店在全国各地进行扩张，各个区域酒店市场竞争日趋激烈，餐饮业进入了顾客决定一切、市场决定一切的新时代。以群体消费为主导的市场已经转变为以个人消费为主导的更加成熟、更加务实的市场。餐饮部作为酒店的主要业务部门之一，其经营业绩严重影响了酒店的居住空间和发展前景。客户也要求更高的餐饮管理策略。作为酒店整体服务质量的重要组成部分，服务质量是酒店的生命线。如何加强酒店餐饮经营战略的管理，树立良好的酒店服务形象，为客户提供超出预期的满意服务，以优质的服务赢得客户忠诚度，获得竞争优势，是众多酒店管理者关注的问题。本文探讨了酒店餐饮经营战略的内涵、特点和意义，分析了洲际酒店餐饮经营战略的现状和存在的问题，并采取相应的有效措施，改进和优化酒店餐饮经营战略。 关键词：洲际酒店 餐饮的经营策略 对策 Abstract: With the increasing quantity and quality of InterContinental Hotels in major cities, the competition of regional hotel market is becoming increasingly fierce. The catering industry has entered a new era in which customers decide everything and market decides everything. The market dominated by group consumption has been transformed into a more mature and pragmatic market dominated by individual consumption. As one of the main business departments of the hotel, the performance of catering department has seriously affected the living space and development prospects of the hotel. Customers also require higher catering management strategies. As an important part of the hotels overall service quality, service quality is the lifeline of the hotel. How to strengthen the management of hotel catering management strategy, establish a good image of hotel service, provide customers with satisfactory service beyond expectations, win customer loyalty with high quality service, and gain competitive advantage is the concern of many hotel managers. Important issues. This paper probes into the connotation, characteristics and significance of hotel catering management strategy, analyses the current situation and existing problems of intercontinental hotel catering management strategy, and takes corresponding effective measures to improve and optimize hotel catering management strategy. Key words: Intercontinental hotel catering business strategy 目 录 TOC \o 1-3 \h \z \u 前言 1 一、酒店餐饮的经营策略管理概述 2 （一） 酒店餐饮的经营策略的概念 2 （二） 酒店餐饮的经营策略的特点 2 （三）酒店餐饮的经营策略的重要意义 3 二、 当前洲际酒店餐饮的经营策略存在的主要问题 3 （一）