未来100强：2026年居家护理趋势与洞察.docxVIP

HOMECARE

2026

AFOCUSONHOMECARETHEFUTURE100

Foreword

Ametamorphiccurrentissurginginto2026,where

breakdowngiveswaytobreakthrough.

Thehomeof2026isnolongerjustashelter–it’sasentient

ecosystem,awellnesssanctuaryandabattlegroundbetween

chaosandcontrol.FortheHomeCareindustry,theeraofsellingmere“cleanliness”isover.Weareenteringtheageofdomestic

intelligenceandritual.

Asweanalyzethecurrentswithin“TheFuture100:2026,”a

compellingdichotomyemergesinhowweinhabitourspaces.

Ononehand,Entropism(Trend#01globalFuture100report)

signalsaculturalrelaxation,arejectionofthesterileshowroom

aestheticinfavorofgritandreality.Yet,simultaneously,the

Transformationfrontier(Trend#02globalFuture100report)revealsadeeppsychologicalneedforthehometoserveasa“blankslate”

–awhite,calmingretreatfromafreneticworld.Homecarebrandsmustnavigatethistension,offeringproductsthatembrace

themessoflifewhileprovidingthetoolsforaprofound,restorativereset.

TheRealityinterface(Trend#16globalFuture100report)promisesahomethatrespondstoourpresencewithoutthefrictionof

screens,creatinganambient,anticipatoryenvironment.However,

2

amidthishigh-techevolution,thehumanneedforjoyremains

undiminished.Treatonomics(Trend#61globalFuture100report)

provesthateventhemostmundanetasks–scrubbingadishor

wipingacounter–canbesourcesofdopamine.Consumersare

lookingforpersonality,scentanddelightintheircleaningproducts,turningchoresintomicro-momentsofentertainment.

ForHomeCareleaders,2026demandsashiftinperspective.Youarenolongersellingutility–youaresellingcare,recoveryand

rhythm.Thewinningbrandswillbethosethatcanautomatethe

drudge