未来100强：2026年游戏趋势与洞察.docxVIP

GAMING

2026

AFOCUSONGAMINGTHEFUTURE100

Foreword

Ametamorphiccurrentissurginginto2026,wherebreakdowngiveswaytobreakthrough.

Gamingin2026isnolongeranentertainmentindustry.Ithas

becomethenarrativeinfrastructureofourtime.We’renolongertalkingabout“makingpeopleplay”butaboutmakingthemlive.

Andit’spreciselythispower,theabilitytotellstoriesyoucanstepinside,thatisredefiningtherulesofthegameforallbrands.

GenerativerealitiesandAIstoryworlds(Trends#11and#91globalFuture100report)aretransforminglineargameplayintoliving

ecosystems.Everysessionbecomesunique.Non-playercharacters(NPCs),poweredbySyntheticgeneration(Trend#12globalFuture100report),nolongerrecitescripts:theyrespond,adapt,evolve.

WiththeRealityinterfaceandSensoryaugmentation(Trends#16and#98globalFuture100report),hardwaredisappears.Nomorescreenbetweenyouandtheexperience.Justyourhands,your

senses,andaworldthatreactsinrealtime.

Theresult?Totalimmersion,wheretheboundarybetweenplayerandcharacternolongerexists.RelAItionshipsevolved(Trend#19globalFuture100report)goevenfurther:theyofferemotional

intimacywithsyntheticentities.We’renolongerplayingalongsidethestory.We’relivingitfromwithin.

Gamingisbecomingthematrixofcontemporarystorytelling.

StorytellinguniversestransformIPinto360°brandterritories,

2

whereeverytouchpoint–merch,events,seriesandproducts–

hasthepowertotellapieceofthestory.Andaboveall:thanks

toDemocratizingcreAItivity(Trend#31globalFuture100report),

creatinghasneverbeenmoreaccessible.GenerativeAItoolsallowanyonetobuildcomplexworldswithoutcoding.Thetechni