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- 2026-02-13 发布于湖南
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RETAIL
2026
AFOCUSONRETAILTHEFUTURE100
Foreword
ServetheAIagentthatrestocksthepantry,whiledelighting
thehumanwhowalksintothestore.
TheFuture100:2026showsushowretailissplittingintotwocleartracks–theraceforinvisibilityandtheraceforimmersion.ThinkagenticandEphemeralretail(Trend#67globalFuture100report).Thejobistowinboth
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Ontheinvisibletrack,shoppingfadesintothebackground.
Acommerce(Trend#68globalFuture100report)turnstheaisleintoanalgorithm,asAIagentsreplenish,compareandpay.Thatmeanswestartmarketingtomachines–treatproductdatalikecreative,fixtaxonomy,enrichattributes,andplugintoemergingagentprotocols–whileTherealityinterfaceandCommercial
humanoids(Trends#16and#73globalFuture100report)pushpurchasingintoambient,screenlessmoments.
Ontheimmersivetrack,storesmustearnthetrip.Next-genmalls(Trend#65globalFuture100report)becomeculturalplaygrounds.Ephemeralretailevolvesthepopupintoseasonalstoryhouses.
Livestreamedshopping(Trend#64globalFuture100report)turnstheshopfloorintoastudiowherecommunityandcharismadriveconversion.Genmallsbecomeculturalplaygrounds.Ephemeral
retailmakesthepopupseasonal.
Economically,customerswantvalueandjoy.Micro-upgradesandTreatonomics(Trends#30and#61globalFuture100report)are
2
practicallevers–merchandiselittletreatstoliftfrequencyandoffersmallpaidoptionsthataddcontrolandcomfort.Format-wise,growthsitsinoffprice,warehouseandagileshop-in-shops(Trend#70globalFuture100report).
Loyaltyisshiftingfromspendtobehavior.Livingloyalty(Trend
#63globalFuture100report)rewardshowpeoplelive–wellness,sustainability,andtimeinexperience.AndGenalphainflue
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