未来100强：2026年快餐趋势与洞察.docxVIP

QSR

2026

AFOCUSONQSRTHEFUTURE100

Foreword

Welcometotheageof“right-sizing”–wherevalueisdeinednotby

howmuchyouget,butbyhowwellititsintoalifestylethatis

increasinglyconscious,connectedandcurated.

TheQuickServiceRestaurantindustrystandsatametabolicandculturalcrossroads.Fordecades,thewinningformulawassimple:

speed,volumeandvaluedefinedbysize.Butaswenavigatea

landscapereshapedbybiologicalinterventionsandgenerationalshifts,theeraof“supersizing”isofficiallyover.

WiththewidespreadadoptionofGLP-1medications,thedefinitionofa“meal”isshrinking.AshighlightedinDownsizeddining(Trend#44globalFuture100report),theraceisnolongertofillthe

plate,buttofuelthebodyefficiently.Thiscreatesapivottowardnutrientdensity,whereCarnivorecuisine(Trend#42globalFuture100report)reclaimsthecenterstage.Proteinisthenewpremium,positioningcoremeatofferingsnotasguiltypleasures,butas

nutritionalheroesinawaragainsttheultra-processed.ThegeniusofthemodernmenuliesinMicro-upgrades(Trend#30global

Future100report)offeringcash-strappeddinersaffordable

luxuriesandcustomizationsthatdrivemarginswithoutbreakingthebank.

Yet,whileappetitesmaybeshrinking,thehungerforentertainmentisvoracious.Thebattlefor“shareofstomach”hasmorphedinto

abattlefor“shareofculture”largelydictatedbytherisingpowerofGenalphainfluence(Trend#62globalFuture100report).

2

Thiscohort,wielding$100billioninspendingpower,demands

thatbrandsshowupauthenticallyintheirdigitalplaygrounds

likeRoblox.Tocapturetheirattention,brandsarelooseningthe

reins.Anthropomorphizedbranding(Trend#36globalFuture100

report)seesmascotsgoing“unhinged”tosecurevi