未来100强：2026年酒精趋势与洞察.docxVIP

ALCOHOL

2026

AFOCUSONALCOHOLTHEFUTURE100

Foreword

Alcohol’sneweraofre-invention,re-discovery,

re-imagination,andre-connection.

Changingconsumerneedsanddesiresareseeingthere-

imaginationofnighttimeanddaytimedrinking.Nocturnal

experiences(Trend#22globalFuture100report)providebrands

withnewwaystoownthenightbeyondthetraditionalbarsetting,from8Dfuturisticlightshowstoluminousartinstallations.DaytimesocializinghasturnedtheenergyupalevelfromtheNewrave

scene(Trend#83globalFuture100report)poppingupinsocialspaceslikebakeries,coffeeshopsanddesertedjunkyards–

bringingthesobercuriousandmoderatestogether.

Humanconnectionismoreimportantthaneverandbrandsare

tacklinglifethemesbyfacilitatingmomentsofre-connection–

fromHeartbreakhealing(Trend#88globalFuture100report)barsthatencourageyoutosingyourheartouttoGloriaGaynor’s“IWillSurvive”,tocombatinglonelinessthroughRewildingmalekinship

(Trend#07globalFuture100report).Acknowledgingthepower

ofcommunityandcommunaldrinkingastherapyhasbecomea

fundamentalpillarinourSocialhealth(Trend#82globalFuture100report).Don’tjustwatchthisspace,joinit!SocialScientistKasley

Killampredictsit’sabouttogomainstreamasmoreofuscravehumanconnection.

Theartofimmersivestorytellingisheretostay,expandingitsrolebeyondtheexpected.Brandsarenowre-discoveringand

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celebratingnostalgia,heritageandingredientsbycreatingportalsfornew,immersiveexperiences.Allowingconsumerstoventure

intodifferentworlds,timesandplaceslikethenewDecadent

dining(Trend#72globalFuture100report)thattransportsyoutotheglitzandglamourofbygonedays,tosetsfromItalianmovies.

Elementaldining(Trend#41g