四洲“零食物语”营销渠道存在的问题及对策.pdfVIP

北京摩新有限公司营销中存在的问题及对策 摘 要 北京摩新通信设备有限公司是韩国摩新有限公司为适应不断扩大的业务需求 而设立的北京子公司。韩国摩新有限公司成立于1984年7月,专业生产手机配件如 手机按键,手机外壳等,先后通过ISO9000,ISO14001,TL9000的认证.1986年6月成 为诺基亚的供应商,2002 年 4 月成为三星的合作伙伴,公司其他的合作伙伴有 LG,Pantac,SK,Kyocera等。经过二十年的努力,韩国摩新有限公司已经成长为专业 化国际性手机配件供应商。 本文旨在分析北京摩新通信设备有限公司的营销战略，从公司的基本情况入 手，对其产业环境、竞争对手展开分析，并在此基础上对公司进行市场定位，运用 营销学的相关理论对“北京摩新”加以研究，针对北京摩新公司的营销中存在的问 题提出解决的办法和建议，试图为同类企业的发展提供借鉴意义与参考依据。 关键词：北京摩新，营销战略，策略组合 I 北京摩新有限公司营销中存在的问题及对策 Abstract Mosen Beijing communications equipment Ltd. is the Republic of Korea Limited to adapt to the new growing business demand and the establishment of the Beijing companies. Mosen Korea Limited was established in July of 1984, specialized in the production of mobile phone accessories such as phone keypad, the phone shell. He has passed the ISO 9000, ISO 14001, TL9000 certification in 1986, in June as suppliers of Nokia, in April of 2002 as a partner of Samsung, the companys other partners are LG, Pantac, SK, Kyocera, etc.. After 20 years of efforts, Mosen Korea has grown to be an international specialized mobile phone accessories suppliers. This paper aims to analyze the Marketing Strategy of Mosen Beijing, the company from the basic work backwards, its industrial environment, and competitors start, and on this basis the company into the market, Marketing the use of the theory of Mosen Beijing study Moldova against Beijings new company marketing the problems that exist in the proposed solution and recommendations Similar attempts to provide for the development of enterprises with reference reference. Keywords: Mosen Beijng , Marketing Strategy , Tactics combinations