我国城市文化形象的构建——以北京市东城区为例.pdfVIP

摘 要 城市就是文化，文化就是城市。 随着知识经济时代的不断发展，制造业等传统产业已经不再是高经济增长率 的产业，经营城市的理念以及城市的发展战略也随即转变。国内许多大中城市在 世纪之交重新思考和制定新世纪的发展战略，不约而同地把文化战略作为整体发 展战略的核心，城市文化形象的构建也随之越来越成为许多城市的共同追求。我 国城市文化形象的构建历程虽然不长，但也经历了摸索期、导入期、成长期、蓬 勃发展期四个阶段。三十多年的艰苦探索，为今天积累了十分宝贵的财富。 城市文化形象的构建是城市产生吸引力、影响力和竞争力的重要手段；是通 过具有本地特色的文化遗存、文化理念、文化活动、文化制度等对外展示出来的 文化软实力；是现代城市竞争的核心内容之一。 本文从城市文化形象构建的内涵与价值出发，界定城市及其文化形象的概念 及相关概念的外延、特征或分类，分析有关概念之间的辩证关系，提炼出城市文 化形象构建的价值基础。结合我国城市文化形象构建的发展状态，梳理出我国城 市文化形象构建的基本脉络和有关城市构建文化形象的典型特征，并总结出具有 普遍意义的启示。同时，将普遍意义上的城市文化构建规律与东城区实例相结合， 具体分析东城区文化形象构建情况，并提出新时期文化形象构建的战略构想。 关键词： 城市 文化形象 构建 4 Abstract The city is about its culture, and the culture is about its city. With the continuous development of knowledge economy, traditional industries, such as manufacturing, are no longer the industries with high growth rate. The concepts of city management and development strategies of city have also changed accordingly. At the turn of the new century, many large and medium-sized cities of China rethought and built up their new development strategy for the new century. They selected the cultural strategy as the core of their overall development strategy coincidentally. More and more cities gave their common priority to the construction of their cultural images. Though its history is not long, Chinese cities’ cultural images buildup experienced four phases: exploring, introducing, growing, and prospering. More than thirty years exploration in the field accumulated valuable fortune for today. The construction of the city’s cultural images is the major way to produce the city’s power