中国儒家文化价值观的传播机制分析.pdfVIP

摘 要 改革开放以来，西方工业文明中物质主义和享乐主义伴随着资本的输入而 快速蔓延。在新文化运动和文化大革命中切断了传统文化之根的中国大陆，物 质崇拜的文化价值观冲击着社会各个层面，因道德沦丧而引起的各种犯罪层出 不穷。时代呼唤着我们要回首中国传统社会两千余年来占主导地位的儒家文化 价值观，它曾经给中国社会带来长期的稳定和发展。面对现代社会的种种社会 问题，吸取传统文化的精华，融汇西方工业文明的进步之处，通过有效的传播 机制，重建中华民族的精神家园，尤为重要。 儒家文化价值观从孔子的一个人的思想学说，发展成为中华民族的普遍文 化价值观，中间经历了复杂的传播过程。本文基于传播学相关理论、视觉传播 理论，参照历史文献和已有研究资料，通过对儒家文化价值观的自身特点、传 播者/受传者、传播渠道以及封建政治的制度控制进行分析研究，构建了一个儒 家文化价值观的传播模型，揭示了儒家文化价值观从一个学说传播发展为中华 民族普遍价值观的内在机制，揭示了儒家文化价值观之所以能够内化为民族性 格的原因。 关键词：儒家文化价值观；传播； 机制； Abstract Since the reform and open policy was implemented, material principle and hedonism from the western world have spread fast together with the capital inputting. the traditional culture in China got lost in some way in the New Culture Movement and the Cultural Revolution .the material worship cultural values has been attacking the entire society, and all kinds of crimes emerge one after another incessantly because of the loss of the morals in some sense ,so it’s needed to looking back on the Confucian culture values which has dominated chinaese culture for more than 2000 years in the traditional society and has brought long-term stability and prosperity china. Facing all sorts of social problem in modern society, it is especially important for us to absorb the essence of traditional culture, and meanwhile combine with advancement of the Western industrial cultive, thus we can reconstruct the spiritual home of the Chinese nation through the effective communication mechanism. Confucian Culture becomes Chinese universal culture values from Confuciuss thoughts, and has experienced a complex process. The paper is based on the