达能-娃哈哈并购案研究与启示.pdfVIP

要 近几年,并购潮再次风起云涌,许多大财团大公司用兼并收购方式来实现规模 经济,或者实现多角化经营,分散经营的风险。这一波的并购大潮席卷全球范围， 作为世界经济重要地区之一的中国也多次成为国际并购潮的主角之一。 在市场经济中,适者生存,优胜劣汰。企业要想生存下去,必须不断的发展壮大, 而要进行自我的壮大,最简单有效的方法就是通过收购兼并其他企业,因为收购兼 并其他企业比重新投资建立一个同等规模的企业速度要快得多,费用少得多,效益 也可能好得多,世界上许多的大型企业也正是通过收购兼并的方式不断发展壮大 的。伴随我 经济发展,国内企业与国外企业的合作的增多,加深,许多国外企业纷 纷在华实施并购,而由于 内企业在与跨国企业合作经验以及对于并购的操作与 规范上,仍与许多国外大型企业的水平相去甚远。在合作与并购中往往产生许多不 合法理的问 与纠纷. 达能 哈哈的并购纠纷是这次并购潮在中 的一个典型案例，本文旨在通过 分析双方的合作背景，各自的合作目的，以及操作规范性，商业道德等等诸多方 面的问 ，分析当前外资在华实施并购时的一些特点，对并购合作的方式，目的 以及对于民族产业保护，相关的行业垄断法律完善,专门人才的培养等问题的探 讨，能够给当前的外资并购热潮以一定的启示和帮助，能够对于完善我 的相关 的法律法规提出一定的见解和建议。 关键词: 并购 达能娃哈哈 法律法规 商业道德 1 Abstract Recently, MA is more and more population in the world, MA is effective way to keep the compatibility in the industry. The attacker will get the development easier and cheaper and faster in this way. MA is the important stratagem of many big companies in now days. China, as a very important parts of the world economics, MA is more often now. But the rule and law about MA is not so perfect, especially in the case of the between indigenous and foreign. Some MA not only didn t bring the development and catalyze to the industry but also be harmful. Many Chinese companies didn t have the enough experience about it. The dissension between the “DANONE” and “WAHAHA” is a typical case about MA. It is worth to study this case. By analyze of the background and purpose of cooperate, the moral and rule of the business in this case, it is a good reference to the other Chinese companies, it is behalf to build and consummate the rule and law also. Key Words: MA DANONE WAHAHA commercial moral 2 目 录 1. 绪论·····································