公众气象服务信息有效传播方式研究论文.pdfVIP

公众气象服务信息有效传播方式研究 朱定真，董丽丽 （北京市华风气象影视信息集团，北京 100081） 摘要：目前气象预报产品准确率正在稳步提高，但调查表明：公众对气象服务的满意度并没有相应提高，这说明 气象信息在传播过程中存在“失衡”。作为公众获取气象信息的最主要渠道（占90%以上），电视、短信、网络的 “有效传播”，自然是影响公众满意度的重要环节。通过用传播学的理念对公众气象服务信息有效传播方式进行 了探讨。认为，要想提高公众满意度，——最大化的达到气象服务信息的有效传播，加强服务内容加工和拓展网 络、手机等新媒体传播渠道建设同等重要。同时，坚持需求为导向，受众本位原则，发挥中国气象频道等新媒体 优势，可以提升气象信息的社会、经济效益“增值”服务。 关键词：气象服务信息；有效传播；影响力；新媒体；增值气象服务 How to Improve the Ability of Meteorological Information Service by the Effective Transmission ZHU Dingzhen, DONG Lili (Huafeng Group of meteorological Audio and Video information, Beijing 100081, China) Abstract: While the accuracy of weather forecasting products is steadily improving, recent surveys revealed that degree of satisfactory of the public on such service dosn’t increase accordingly. This shows the inefficiency of weather forecast information services. Since the effective transmission through television and new media (e.g. the internet and mobile phone) undoubtedly plays the key role in affecting public satisfaction, this article uses communication concepts to discusse the effective transmission of meteorological service information through these major public communication channels. It suggests that both improving the processing of service content and broadening the service network, especially through new media, are equally important, in order to boost public satisfaction, or to maximize efficiency in the provision of meteorological information service. Meanwhile, the d