国际大型企业战略战略管理案例分析.docVIP

---学院2011—2012学年第二学期 《企业战略管理（II）》课程论文 班级： 姓名： 学号： 成绩： Please study the following cases and answer the questions in English or Chinese. Case Scenario 1: Walt Disney Company. (20%) Walt Disney Company is famed for its creativity, strong global brand, and uncanny ability to take service and experience businesses to higher levels. In the early 1990s, then-CEO Michael Eisner looked to the fast-food industry as a way to draw additional attention to the Disney presence outside of its theme parks - its retail chain was highly successful and growing rapidly. A fast-food restaurant made sense