“鸟巢” 维权的法律问题分析[J].pdfVIP

第15卷第11期 体 育 学 刊 Vol.15 No.11 2008 年 11 月 Journal of Physical Education N o v . 2 0 0 8 “鸟巢”维权的法律问题分析 1 2 杨茜 ，邓春林 4 （1.中山大学 教育学院体育系，广东 广州 510275 ；2.广东商学院 体育部，广东 广州 510320 ） 摘 要：对北京奥运会主会场“鸟巢”的形象被企业盗用的法律问题进行了研究。指出“鸟 巢”维权难是一个具有代表性的个案，“鸟巢”维权难的根本原因并非是缺乏维权的法律依据，而 是缺乏迅速查处盗用“鸟巢”形象之行为的机制。据此，提出了保护大型盛会主会场的权益有必 要借鉴肖像权保护的法理完善的相关行政法规，为工商管理等部门行政执法提供依据，并充分发 挥新闻媒体的舆论监督作用的建议。 关 键 词：中国国家体育场；“鸟巢”；北京奥运会；法律；权益保护 中图分类号：G80-05 文献标识码：A 文章编号：1006-7116(2008)11-0016-05 Analysis of legal issues about “Bird Nest” right protection 1 2 YANG Qian ，DENG Chun-lin （1.School of Education，SUN Yat-sen University，Guangzhou 510275，China ； 2.Department of Physical Education ，Guangdong University of Business Studies，Guangzhou 510320，China ） Abstract: The studied legal issues about the image of “Bird Nest”, the main venue of Beijing Olympic Games, be- ing used by enterprises in an unauthorized way, and pointed out that the difficulty of “Bird Nest” right protection is a typical case, essentially caused by the lack of a mechanism that can quickly ban behaviors of unauthorized use of the “Bird Nest” image, but not by the lack of legal criteria for right protection. Therefore, the authors put forward the following suggestions: it is necessary to refer to portrait right protection laws to perfect related administrative regulations in order to protect rights of the main venue of large gatherings; industrial and commercial departments should be provided with criteria for administrative execution; protective fun