4 Strategic Management 旅游管理专业英语（第二版）课件.ppt

Lesson Four Strategic Management Strategic Management Affect company performance things Five major components The End Strategic Management Involves managers from all parts of the organization in the formulation and implementation of strategic goals and strategies. It integrates strategic planning and management into a single process. Strategic planning becomes an ongoing activity in which all managers are encouraged to think strategically and to focus on long-term, external issues as well as short-term tactical and operational issues.  Is the process of specifying an organizations