Foreign periodicals Abstract- Spam can also be cute.docVIP

 PAGE \* MERGEFORMAT 10 Foreign periodicals Abstract: Spam can also be cute Spam can also be cute ‘Management Journal Special Report ‘6 months E-mail (Email) for the network irreplaceable lives of consumers the importance of the enterprises, it also has long been replaced by fax and other traditional means of communication has become the main tool for business communication. Unfortunately, too much information because of fatigue bombing, so that consumers could not bear unable to parry, but also impossible to distinguish the merits, the majority of spam directly into the bins, no one point to open, therefore, Email marketing, the most fundamental and most crucial One challenge is how to make spam ‘seen’. So, spam will have to provide incentives for appropriate viewing, such as to provide consumers really need, or there is a price Shouxin incentives, trying to raise happy when Shouxin experience, or become a trusted source of information for consumers, there is a chance snowflake-like in as many messages seen. Send a Email advertising, because they want potential customers to see and, thus, interested in agreeing to purchase, they are often product-centric to stimulate the consumers, while ignoring the real needs of consumers and advertising tolerance. To solve this problem, companies should be customer-centric to do Email Marketing. Careful to collect customer data, and through in-depth analysis of the data member, master personal preferences, consumption habits, family situation, recent consumption of condition, etc. and engage in meaningful dialogue, providing personalized service to achieve their needs or solve their problems, thereby to achieve business operations and marketing objectives. Many companies and consumers to reach after the first transaction, it will assume that they have become a regular customer, but in fact had purchased something does not mean that patrons, which is lacking in the middle of communication and services. Enterprises mus