How to use creative marketing ideas to attract consumers.docVIP

 PAGE \* MERGEFORMAT 6 How to use creative marketing ideas to attract consumers Taipei Financial Center, the roof of a large wall hanging Ford Escape sport-utility vehicles caused a sensation. Not long afterwards, due to security reasons, this car Escape the Taipei City Government was picked off, but a long two from the ground to the roof of the tire extending to India has become the brand spirit of the Escape the best portrayal ─ ─ ‘action without borders, life is more exciting ‘, more importantly, with excellent marketing From EMKT. creativity, whether it is the Ford Escape sales, reputation, brand image building both a hit. Insight into consumer demand A few years ago, RV SUV market has just started to become a topic, but most people talk about sport-utility vehicle, SUV and other words, still stuck in the jeep impression. Ford Lio Ho choice to consumers at this time a strange SUV to develop, although this is a bold decision, in fact, had done a careful market research. At that time, Taiwan will be firing almost all the brands are concentrated in the car market, but the findings of Ford Lio Ho has revealed that five kinds of major automotive consumer groups (family car, personal car, car crazy, travel demand, export-oriented owners), the ‘outward-looking’ owners accounted for 15%, indicating SUV has enough development potential. It was subsequently proved that SUV was listed in Taiwan, though not the rate of 1% of the market, and now has surpassed 10 percent market share mark. In order to seize new market, Ford plans to launch China Taiwan Region Escape sport utility vehicle, and look forward to a series of marketing activities have become China Taiwan Escape SUV brand. Ford Escape found for ‘action did not limit’ the spirit of the brand. Soon-to-market Escape sport utility vehicle, with a beautiful streamlined body, but without losing the rugged off-road vehicle of the powerful gas, coupled with the festival can be two weeks / four-wheel-drive capabil