How to use the brand the sale of flats-.docVIP

 PAGE \* MERGEFORMAT 12 How to use the brand the sale of flats? Concerning this question, must be people who will ask: real estate needs of the products are promoted brand? Answer to this problem is not that simple. First, let us look at the brand’s role in real estate promotion. Early stages of development in real estate, most real estate almost no sales pressure. With the real estate market, develop and mature, increasingly fierce market competition, and in many large cities, rely on product innovation has been very difficult to maintain long-term market appeal. On the other hand: With the introduction of a variety of payment methods and the middle class grow, buy a house will no longer allow people to go bankrupt. This is how many people to fit in the selection of their own homes have more choices when you buy in the process of perceptual components gradually increase. The primary role of the brand is the definition of product and the relationship between the target population so that it becomes a need for stability, while allowing products to meet the target groups on the material and spiritual needs. Therefore, a strong real estate brand will allow products to avoid a simple hardware and price competition, to achieve the maximization of profit developers. On the other hand: only established a strong brand, the developer is possible to achieve sustainable development strategy of enterprises. It can be said: From the long-term development, building and nurturing brand is the most economical investment in real estate enterprises. From the above analysis is not difficult to see: real estate projects has become more and more to promote brands and developer of the building of brands, products and competition become more and more brand appeal of the contest. In the domestic real estate just a 10-year history and, indeed, the real estate sector has emerged a small number of strong brands, and their development experiences are well demonstrated between product