How to use the contest to activate the market-.docVIP

 PAGE \* MERGEFORMAT 14 How to use the contest to activate the market? [Editor’s note] In order to face the upcoming liquor sales season brings with editing a group of articles on the activities of promotion, hoping to market to everyone’s help. Contest is to use people’s Yoshikatsu, competitive mentality, intelligence and wisdom by winning huge awards show to attract customers a way to participate in activities. Competition can have a greater interest in customers, if the prizes are attractive, the more interested. When the customer shopping vouchers must be submitted to competition, the contest will be able to directly drive sales; When not shopping as a necessary condition for entry, due to contest the contents of the answer, prizes or contest the name is often closely related and promotional merchandise, and the participants numerous beneficial through the mass media coverage, and the race to improve product awareness, dissemination of product knowledge and benefits, play a role in advertising, and more than advertising to attract customers. [Case] and movement as a blue packaging market, looking for ‘Pepsi’ generation ‘Pepsi’ in September 1998 updated packaging, new packaging products to market during the 17-day period, the customer can be collected by the blue new packaging ‘Pepsi’, you may find the production time the first new packaging products, call Hotline to report. As long as the declared production time came in all the inventory within the first 100, you can get ‘Pepsi generation witnesses’ gold foil title and a special medal. Receiving the award must be presented to coincide with the declaration of the bottles packaging and accept the award notice. ‘Pepsi’ by allowing customers to find new packaging products, the earliest production time, deepen customer the impression that the new packaging products to market, so, in the race interesting new packaging product sales to start. The advantages of contest 1. Contest more attractive Currentl