Niche market does not mean give up a forest.doc

 PAGE \* MERGEFORMAT 4 Niche market does not mean give up a forest Many business owners have the ambition to be a hearing on the market do ‘niche’ to frown. Why? Because in their concept, it means that there is a large segment the market to give up, give up an equal to a tree large tracts of forest. But the fact is that so? If the tissue is positioned as men to give up paper towels to other markets? If the hotel is positioned as the white-collar restaurant make many people flinch? Ale beer positioned to give up the majority of beer drinkers do ? do market segmentation represents the tie themselves, self-handicapping it? Obviously not! Segmentation is done so through the deep part of the market, has become the leading brand segments, based on the market, but it does not mean to give up the other segments of the market, the segment can do the same winding, win wider consumer recognition! In fact, for a truly ambitious enterprises with subdivision should be the most important and most solid first step! Lu spent peanut oil do subdivided brand success, and now the same category to get involved in cooking oil, sunflower oil, canola oil, olive oil, corn oil, multiple categories. Subdivided allow consumers to locate LuHua established a strong brand Cognitive segment for subsequent product line extension and consumer awareness and laid a solid foundation. Wong Lo Kat ‘fear lit’ naturally regarded as a subdivision of the success stories. You know you did, the ‘prevention lit drink’ is a small minority, but then the sub-category, and is now back to a look, subdivision or achievements wanglaoji brand and achieve a category beyond. Imagine if one had hit up ‘tasty, healthy, and we all like,’ That would not be a back story. For the purpose of subdivision is not visible complacency, but based on a unique ‘communication point’, so that consumers remember and accept an effective brand, the first to do the real core of the crowd, and then the spread of radiation cons