Off-season marketing- keep possession of the Road.docVIP

Off-season marketing: keep possession of the Road Between the heat of summer for many cosmetic businesses went to the marketing year From EMKT. ‘off-season’, and this year’s summer under the sway of the financial tsunami, like in the ‘light’ in a more revealing and perils ‘cold’ . In fact, there is a natural spring, there are winter, there is a market economy, the natural peaks of the bottom, just as in the traditional Chinese medicine health in particular about the 4:00 Yin and Yang, Chun-sheng, summer long, harvest, Tozo, these are the natural world and the market economy, law. The market in cosmetics marketing and nature, the role of the internal law of Nature has shown in several ‘off-season’: The first is an economic cycle due to the economic recession brought about by the ‘low season’. For example the the U.S. sub-prime crisis caused by the global financial tsunami, bringing wealth and assets directly to the impairment to curb consumer demand in the general population, natural cosmetics companies to the wider implications. Remain profitable for 20 consecutive years of double-digit growth of L’Oreal has announced earnings warning, and many small and medium sized cosmetic companies unprepared is in the unexpected shiver in the cold. The second is due to the economic cycle in a year because of the use and purchasing habits of consumers brought about changes in the ‘low season’. For example every year from June to August due to hot weather the use of cosmetics and skin care products with the purchase of natural decrease in sales of these products for many major companies, the seasonal changes in product sales seem to have become an enterprise directly reflects the spread of the ‘seven died and eight Live 9 emancipated ‘adage. Many enterprises have already accustomed to working hard and making the season waiting for the arrival of product. The third is due to a time of economic activities brought about due to various factors, the cyclical nature of the sale