On Chinese wine industry marketing return to the.docVIP

 PAGE \* MERGEFORMAT 13 On Chinese wine industry ‘marketing return to the’ ■ ‘return to the’ nature - drinking At the eleventh Northeast Association of liquor companies, the well-known wine experts, Gao Ming standing on the forefront of Chinese liquor out an entire liquor industry thought-provoking words: ‘liquor industry, more precisely, to guide consumers on how to drink era ‘. Good a ‘drinking age’! Reminds me of the wine factory in Guizhou recently director of marketing, Mr. Xiao Jinchun exchange and communication focus: ‘What is the future of drinking wine? Should we be concerned about consumer concerns and how to drink wine? This issue, will test the liquor industry in the past 20 years, and trends in the third wave, that is, when we have experienced is not collected from the planned economy to a full market economy during the transition period of the batch wine and liquor Age, gradually become more rational and mature consumption patterns and consumer attitudes drive will naturally promote the wine industry, the ‘third revolution’, that is, from ‘liquor’ to ‘drink’ the change of times and excessive. During this period, the biggest change is the liquor industry will be two of the most typical features, the first from dependence on alcohol to stimulate the consumers to taste the wine culture and civilization and experience the value of the direction of change; the second is the wine and distributors and consumer the role of those 360-degree transformation will take place, namely, wineries and distributors from the past ‘I sell what’ or ‘want consumers to drink’, the development of concern to consumers ‘in drink’ and ‘What will drink’ ? At the same time, consumers accordingly in the past the role of the passive acceptance of ‘drink alcohol’, to present the initiative of ‘What kind of wine I drink transformation’’. This is not an alarmist. Well-known wine experts, Gao Ming in Liquor crucial moment of transition for 20 years suddenly made ‘drinking age’ p