Pharmaceutical marketing strategies after the change.doc

 PAGE \* MERGEFORMAT 14 Pharmaceutical marketing strategies after the change Pharmaceutical prices are currently the focus of all the people in the ever-disclosure among the many medical problems, medical purchasing environment, there will be a major adjustment, regulate business practices medicine become the medical environment, an important part of change, for which conform to national industry-oriented, responsive national policy-oriented pharmaceutical companies have to face a problem. Medicine as a whole change in the watershed, but was already a big trend, how to do a good job in the new environment, changes in pharmaceutical marketing efforts a top priority. Current pharmaceutical marketing, the impact of change on the more prominent, medical system reform has become a hot, businesses eagerly look forward to the new pharmaceutical policy will change the current behavior of pharmaceutical marketing, there are also a big variable, therefore, do the analysis of pharmaceutical marketing, and resource information collection is also very necessary, especially for marketing the complex nature of the promulgation of a policy are all related to marketing, the continuity of the overall policy, in particular small and medium sized pharmaceutical enterprises, and more need to have a sense of urgency. How do the pharmaceutical companies have a greater promotion and help, we in the pharmaceutical Quotes made a number of marketing analysis of the market place for the dynamic environment and changing marketing environment, give the analytic fixed point, through a variety of marketing problems gradually to give understanding and effective application. Difficulties in marketing of new products increased, raising the cost of Due to the recent adjustment of the national policy for new products will become more stringent listing requirements, while prices of pharmaceutical products due to the constant downward force, business costs and lowering profits led directly to n