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Procter
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Procter amp;amp; Gamble: To explore new ways of market construction in rural areas
April 26, the Ministry of Commerce and the Procter amp;amp; Gamble (China) Limited to build a modern circulation network in rural areas, and prosperity of rural markets, promoting ‘10000 Village Market Works’ memorandum of understanding reached. This is the first time the Ministry of Commerce ‘10000 Village Market Project’ and the world-renowned supplier of the signing of the memorandum of understanding, this successful cooperation to make P amp;amp; G to become the leader in developing the rural market.
First, sorry for Jiang Raptors
Procter amp;amp; Gamble is marketing From EMKT. worthy of enlightenment, its first brand manager, management model used by many companies to follow. Some worked in P amp;amp; G’s marketing people are now active in the domestic marketing management, consulting the first line, are, without exception, deeply grateful for the P amp;amp; G’s culture. Procter amp;amp; Gamble said that the training of marketing personnel is unique, every one into the P amp;amp; G’s marketing staff to go through six months of training, a systematic study of modern marketing theory, grasp of marketing analysis tools and techniques, but by the end of the training, the are asking everyone to forget about theory, just remember three things: marketing is to let people who never buy your product began to buy, so that has purchased more people to buy your product, so buy your products for life to buy. I have no personal experience of luck, I wonder if this is true, but I believe that this is about the concept from the thin back for marketers to grasp the essence of marketing is very valuable.
P amp;amp; G’s marketing in China is undoubtedly very successful, although in recent years, the quality of storm occurrence SK-Ⅱ , NCOH donations and so on, but the date of the position of market leader no one can shake the industry has always been ‘do not distribut
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