Regional tourism product marketing thinking.docVIP

 PAGE \* MERGEFORMAT 14 Regional tourism product marketing thinking In today’s booming domestic tourism, urban and regional tourism marketing, more and more levels of government attention. With the highest levels of the national tourism development of an integrated Guangdong Province, Guangdong Provincial Government in the ‘Eleventh Five-Year’ Plan should be made to ‘to the Pan-PRD regional cooperation as an opportunity to promote regional cooperation in the tourism industry, improve the function of supporting tourism and infrastructure facilities, to promote tourism to the chain operations, scale, brand management direction for development ‘. The Guangzhou City ‘Eleventh Five-Year’ plan is even more explicit requirements for ‘the establishment of efficient tourism marketing system, to promote outstanding tourist city’s image, create China’s best tourist cities and regional international tourist center city’. In the new situation, how to change the concept of tourism development, innovation and tourism marketing ideas to enhance the quality of the development of tourism industry is tourism authorities around the country generally concern. In order to further strengthen the Tourism Bureau Looking at the overall capacity to improve the professional quality of the tourism board travel and administrative level, July 30, 2007, the Guangdong Provincial Tourism Administration held in Zhuhai, a three-day seminar on the province’s Tourism Bureau. Party secretary of Guangdong Provincial Tourism Administration, the Secretary Zheng Tong Yang, Rong-Sen Yang, deputy director attended the seminars, the province’s municipalities, county Tourism Bureau, Provincial Tourism Bureau responsible investors from Taiwan, focusing on tourism institutions, professional person in charge a total of more than 160 representatives to participate in the discussion. In the three-day seminar courses, the Zheng Tongyang Secretary personally taught the ‘Guangdong tourism development situation an