SARS broken appliance marketing blowing bubbles.docVIP

 PAGE \* MERGEFORMAT 4 SARS broken appliance marketing blowing bubbles Marketing material is based organizations to market products or services, the process of continuous improvement, without these things, just like the rest of China’s home appliance company’s brand as empty as the promotion of such games are played is completely deceitful business games No one would go to empty the consumer a brand, brand and product like the soul and body, as chosen by first selecting a brand is its product or service, as the continuing good product and service credit for accumulated We are reassured by the organization to choose the next, which is to create products and services, brand, brand, in turn again guarantees of future consumption. Look back on our home appliance enterprises in the effort to use the brand on the bubble getting bigger, while the improvement of the products and services are much less. The arrival of SARS, needs to change drastically, consumers looking for a new product, should the consumer to our brand? SARS so that our products and services company for the first time experienced the embarrassment of separation and brand. Tell you what branding is a marketing tip of the top of the underwater thing is we are facing new markets, most of the things that need to be adjusted, this thing called the strategy of the things that all marketing people should be concerned with, and be Creating sexual things. Before the arrival of the SARS, China’s home appliance market, the biggest change in the nature of reality is the market transformation. The mid to late 90s of last century, China’s home appliance market has changed from the original seller’s market into a buyer’s market, such a conversion to which the enterprises are in great pressure. Technology research and development to enhance the status of the old channels of the pattern of deconstruction, new channels debut, manufacturing paradigm shift, the organizational structure of the adjustment deal with the