Save advertising costs to do more valuable things Bar.docVIP

 PAGE \* MERGEFORMAT 15 Save advertising costs to do more valuable things Bar Many firms in China be called advertising champion Zhang Sheng sales not see how much the advertising companies would advise you to play ads are not enough, you see people Coca-Cola, McDonald’s generous advertising, but it is not suitable for China’s local enterprises, as these giants has passed through many years of capital accumulation, have the strength and endurance, its strategic purpose is to maintain the company’s image, rather than to increase sales, because even if they do not advertise for one year, their sales are affected little; for China’s strength is also very small companies that would be tantamount to desperate, stationed in., once lost, is often no way of escape. The purpose of the first Chinese companies to advertise in order to increase sales by advertising such as Guizhou Moutai simply in order to safeguard the company’s image has very few strong companies, 95% of the enterprises or for the purpose of advertising to enhance sales. No doubt, China’s most enterprises have also been imprisoned in Advertising From EMKT. of the cage, in the darkness creeping I do not know how much advertising has played a role in the end, do not know if the advertisements do not continue to fight? Advertising explosion era, advertisers often wasted advertising costs more than Qi Cheng, very sadly, some advertising revenue turned out to be negative, this ad is filled with an invalid, but the ads are still playing every day, sales continue to decline day after day, Many businesses to death, did not find out the accident out where in the end. Many domestic enterprises marketing and promotion expenses, long-term high, the marketing department to become the biggest cost centers, there are many big-budget advertising expenses, not only has not brought substantial benefits, but like a bad deal, as did little spray on the gone by. The problem lies in what in the end? The key is one of many