Save the City- bleeding ahead.docVIP

 PAGE \* MERGEFORMAT 7 Save the City: bleeding ahead The just-concluded ‘11’ Golden Week, household appliances industry, forced to ‘warm’ needs, so that all the stops to make the results appear to have been encouraging, but a fire, after all Nanzu ‘winter’ is coming! Frozen rushing toward us ‘Spring River water, warm duck prophet’, the retail face as consumers, can be the first time, the changes in consumer perception is a mirror of market consumption, but also to be regarded as a barometer of the economic situation. Since the second half of 2008, subject to international and domestic financial crisis, the adverse impact of the economic situation, the domestic consumption of energy is indisputable that the decline has been the fact that economists have said frankly that China and the global economy’s ‘winter’ had to come. ‘11’ golden weeks later, home appliances consumer market, a ‘quiet’, household appliance stores wants to come, although every time after the outbreak of holiday spending, the market will appear for some time the ‘accumulation phase’, sales will be depressed. However, the current situation to judge this year, the ‘accumulation phase’ will not only continue longer than in previous years, but the intensity of the next outbreak will be significantly reduced! From ‘11’ Golden Week, a Sunday after the first sale can be seen all over in 2007 ‘11’ 1 ZHOU Xiang-after comparison, has dropped by nearly 40 percent over the same period, far exceeding the previous industry ‘11’ after-market expectations not yet meet the ‘cold’, ‘frozen’ on the rushing toward us, menacing people feel helpless. Outer trouble and the embarrassment of For the appliance retail business impact can be attributed to ‘foreign domestic trouble’, ‘external problem’ from the market environment and consumers, this year’s season did not occur ‘wang’ situation, the annual fourth-quarter of the year Consumer appliances most prosperous period of time, accounting for about 35% of annua