Savon world famous master brand.docVIP

 PAGE \* MERGEFORMAT 6 Savon world famous master brand Juan Antonio Samaranch, quietly left us. As a marketing person, Savon I miss and admire not only the century he was a great sports leaders, prominent social activist, the Chinese people very friendly Spaniards, he is the world’s greatest master of the brand. That he will bring the modern Olympic movement from the bottom to unprecedented prosperity, he was up to the IOC to earn 120 billion in assets, for the Olympic Games to create a huge intangible brand value, as well as the Olympic Games on the world’s top brands Focus on strength, leading role on the global economy, the peace of all humanity, friendship and progress of the promotion, to the great achievements of these unique, said Juan Antonio Samaranch, the world’s largest and most prominent brand steward, should be well deserved. Saon in Brand Innovation , brand operations and brand value-added great achievement, so that entrepreneurs and marketers worldwide admiration and study. Old brand update and reconstruction must be broken After the 1976 Montreal Olympics, the huge loss of $ 1,000,000,000 empty, large-scale arrival of 28 African countries, will again boycott the 1980 Moscow Olympics after the 1984 Olympic Games in Los Angeles, a city hosting only. Savon know, no choice but to reform Olympic system, abandon the non-profit principle. the introduction of business, this is the Olympic brand Saon a major contribution to the reconstruction. “Los Angeles Olympic Games, 287 million revenue, while the Sydney Olympic Games, earning more than 1.4 billion, the Athens Olympic Games revenues of more than 1.6 billion. It seems no matter for whom the Olympics is a good business.” Juan Antonio Samaranch, summed up his own reform. 21 years of his reign, to achieve the commercialization of sports and Olympic professional goals, so that the fiscal deficit from the bottomless pit of Olympic fame and fortune into a “global carnival.” Update the old brand t