Save the Dairy regional markets - perfect promotional mechanism to upgrade the brand.docVIP

 PAGE \* MERGEFORMAT 17 Save the Dairy regional markets - perfect promotional mechanism to upgrade the brand In a medium-sized cities, dairy products sold into the season, the dairy industry launched a large-scale promotional activities. A company is no exception, want to rely on the peak season promotions to increase market share and stimulate short-term sales growth. Now, wholesalers and retailers have to wait A new program the company’s promotion and look forward to a more affordable price to obtain products, investment sales and profit. A company in the promotional activities carried out prior to, many wholesalers and retailers hoarding during the promotion period, purchase quantity greatly exceeded its sales capabilities, and then in sales immediately after the end of the higher prices to consumers. Wholesalers and retailers of such acts so that A company’s operating costs remain high, and greatly reduces the effect of promotions. In fact, only 40% of promotional funds to low-cost to reach consumers in the form of dairy products, while 10% loss in the low efficiency, the other 50% fell into the pockets of distributors. Using this marketing approach is not only A’s 1, where most of the dairy companies are doing. Over time, the city’s dairy industry’s ‘promotion disease’ has been transmitted to consumers, the price fluctuations have been the church crazy price cuts to consumers to buy goods, rather than let them learn to evaluate the merits of each brand, the results of consumer milk Goods brand loyalty disappear. Then, A company what kind of approach should be adopted to better deal with the relationship between vendors, the two sides to increase market share, but also allows consumers to truly enjoy the benefits and maintain brand loyalty then? 1, Dairy milk prices to survive the environment and the state scan Today China’s dairy industry, especially in a second class city, dairy products market has been at a relatively mature stage, many companies