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Salesman left off the market earthquake how should I do-
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Salesman left off the market ‘earthquake’ how should I do?
Current Case: In this interest-oriented market economy era, business staff that job-hopping phenomenon is very common, especially in the traditional sugar amp;amp; distilling industry, especially. After the Spring Festival each year, ‘exit wave’ will be surging to hit a large number of business staff to quit, quit, sparking a variety of difficult to solve market problems. The most serious problem is the client loss, a core business persons granted leave may be taken away key customers, thereby affecting the company’s overall sales volume; the most common market for a series of problems during the transition, such as the business people to leave Dealer’s ‘excessive Yahuo’ can not be processed, empty promises leave business people all the rebate can not be honored, etc., which will affect the next phase of market development and maintenance. Sinorama will maintain customer management articles, and market analysis articles two parts.
This issue from the perspective of customer management discussion and analysis. What piece of work is badly done that caused this to happen? How to prevent separation salesman taken customers away? How to improve customer data management?
Moderator: ZHAO Jian-ying
Consultation of experts: Beijing palace owned marketing and management consultation Co., Ltd Lian Peng-fei
Zhengzhou Nature Foods Cui from three
Marketing people TANG Yan Jiu
Etiology: Process Trap - single-line management, risk extremely
Many distribution companies or end with the second groups of offline customer contact process, is to implement a simple one-way communication process, a salesman responsible for all customer contacts, including negotiations on development, product delivery, payment recovery and daily return visit of the in every process. Over time this way, there will be an abnormal phenomenon: Dealers will mistakenly believe that co-operation with the company princip
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